Arlo&Co.
Overview
Summer flavours campaign across pack, poster and social for a sparkling botanical range. Full case study in progress.
Services
Campaign, Packaging, Art Direction, Social
Coming soon
Motion
9:16 social
OOH
Billboard
Colour
System, not swatches
Packaging
Range design
Audience
Always first
Who you'd be working with
I’m Jitesh, a marketing-led brand and creative lead in London. I’ve worked with startups and top global brands, building brands that stay consistent and scalable as they grow.
10
+
Years
15
+
Global clients
Selected work
A snapshot
of the craft.A quick look. The full stories are in the case studies below.
BA (Hons)
Graduate · London
About me
Helping brands stay consistent
as they scale.I'm a marketing-led brand and creative. I believe design earns its place when it brings clarity, connection and growth. Over the past decade I've helped start‑ups and established brands turn complex ideas into simple, powerful brand experiences that drive results. I bring a mix of creative leadership and hands‑on design expertise, delivering work that looks good and performs with a purpose. For your business, that means a brand that stays consistent, scales cleanly and earns its keep.
10
+
years of turning complex ideas into brands people recognise.
Open to opportunities
Areas I
coverEight disciplines, one consistent standard.
01
Brand Strategy
Positioning and messaging that hold up across every touchpoint.
02
Creative Direction
Art direction from the pack shot to the billboard.
03
Visual Identity
Marks, colour and type built to be used, not just admired.
04
Campaign Design
Concepts that run across social, out of home and digital.
05
Brand Governance
Guidelines and locked templates that teams actually follow.
06
Packaging
Pack architecture for a whole range, from carton to shelf.
07
OOH & Digital
Roadside, airport and screen, designed for each format.
08
UX / UI
Websites and apps shaped around how people actually use them.
Case studies
Work that moves
brands forward.The full stories. Scroll through, then open any one.
Overview
Rebranding and integration for two dental businesses becoming one, with scalable brand templates that cut production time and cost across marketing collateral.
Services
Brand Strategy, Visual Identity, Governance, Signage, Rollout
View case study
Overview
High-end art direction and campaign strategy, from the studio plinth to "Beyond the Drive" running as OOH and digital six-sheets.
Services
Art Direction, Campaign Strategy, OOH, Digital, Retouching
View case study
bio9
Overview
Visual identity and packaging for a plant-based range, taken from pack architecture through to the "9 Essentials, 1 Brand" hoarding.
Services
Visual Identity, Packaging, Art Direction, OOH, Social
View case study
Overview
A copper bottle brand I own and run. Identity, packaging, retail and the storefront it sells through, so I know what a system costs to live with.
Services
Brand Identity, Packaging, Ecommerce, Content, Retail
View case study
Overview
Guidelines, locked templates and presentation architecture a marketing team can run day to day, from a patient leaflet to an airport site.
Services
Brand Systems, Guidelines, Templates, OOH, Internal Comms
View case study
Trusted by
Quietly making noise for
brands worldwide.
bio9
AROGYA
Digital work
Digital creativity
in action.A mix of live and prototype UX/UI projects, websites and social campaigns, made with WordPress, Magento, Figma and Webflow.
Showreel
90 seconds.
That's all I need...
Actually, less. A curated run of brand, campaign and digital work, all in under 90 seconds.
Recognition
Awards and
recognition.
Dentex
01
Brand Ambassador
Awarded Brand Ambassador at Dentex for exemplary leadership and creativity in spearheading the successful rebranding initiative. Recognised for collaborative spirit across 250+ practices in the UK.
Leadership
02
Leadership Recognition
Recognised as a great leader for successfully organising impactful events throughout the year. Fostering a collaborative environment where everyone contributes their best.
Canva
03
Verified Expert
As a proud Canva Verified Expert, recognised for deep expertise and proficiency across Canva's full suite. Dedicated to empowering teams through content creation, education and workshop facilitation.
What I stand for
The principles that guide my
craft.Five things I won't trade away, whatever the brief or the budget.
Integrity
Delivering honest, high-quality work in everything I do.
Creativity
Pushing boundaries to create standout designs that resonate.
Collaboration
Thriving in teamwork and mutual respect across all projects.
Excellence
Sweating the detail until the work holds up at scale.
Empathy
Designing with the end-user in mind, always.
Open to opportunities
Let's
talk.Open to new opportunities, collaborations and conversations. Freelance brand, campaign and digital projects, or the right senior role.